Around me, all I see is decay. Of life, of mentality, of the natural world. Whether it is the creeping madness brought upon by months of isolation and the perpetual gloom viewed through digital glass, or whether this negativity is borne of absolute truth, I do not know – perhaps both. What I know for certain, however, is that Princess Thailand seize this energy and use it to drag me into even deeper psychogenic recesses.

“We Shine” came to us in 2020 as a track from the French sextet’s intensely sinister second album And We Shine, released via A Tant Rêver Du Roi and was a true highlight of yesteryear. Now, the track’s gritty exploration of life, death, and rebirth is rendered through an equally provocative visual collage, and one that we are honoured to premiere here today.

Directed by Thomas Turbain and ALOSTHEAD, the band’s post-punk clamour is reflected through gritty urban destruction, death, and mother nature’s reclamation. Trading between ethereal post-rock and explosive no-wave noise, the photography is just as bipolar as the music, reflected through monochromatic pulp and vibrant abstraction. It is a visceral and compelling representation of the morbid cycle of life.

If you commit to exploring only one new band this week, I pray that you will consider Princess Thailand. If you haven’t checked out the video for “We Shine”, I recommend you do so post-haste, and if you take to its dourness as rapidly as I did, then you should check them out on Bandcamp, Facebook, and Instagram too.

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